character & card development
When your font library is pushing the limits of your computer’s memory card, and the typographic landscape extends even further, it’s difficult to choose a select twelve fonts to work with. How do you choose amongst so many great typefaces, and then how do you pair a typeface with a tarot card suit? By diving into the history of typefaces, and learning more about the meaning behind each tarot card suit we began to spark connections. We wrote stories and imagined these hybrid and fantastical characters that married the two worlds.
The visual development of the characters and the cards was a process that was filled with whimsical explorations of collage and colour. Working through this process allowed us to try out many different things and resulted in some quirky characters that although didn’t make the cut; still exist in our archives as a dynamic bunch of collages.