Led by the theme of “obsession” we were tasked with creating Wayward Arts, a piece that would combine our creative passion with the unique and detailed craftsmanship of Flash Reproductions. Armed with the quality products provided by Unisource and hungry attitudes, Typoccult was born.
Typoccult is a wink to the cult-like attitude in which designers uphold the world of typography. Some typographers throughout history stand-out as integral influencers and even demi-gods in the life of designers. We took this idea and applied it to the tarot through considering the historical and social correlations between the different characteristics of the tarot and important typefaces and type designers. This marriage results in a witty and unapologetic commentary on the world of typography as it is perceived in the design community today.