client
The Matheson Healdsburg
ask
To create a cohesive brand identity that reflects their commitment to sustainability and locally-sourced ingredients all culminating in a unforgettable dining experience.
scope
Logos, Branding, Website, Menus, Print Collateral, Social Media Content
solution
Our team challenged ourselves to create a brand that would not only speak to the restaurant experience, but tell the story on The Matheson's impact on the surrounding community. High-spirited, welcoming and knowledgeable, the brand needed to embody the entire hospitality experience of Healdsburg. With a classic logo, we built a graphic language that reflected the Sonoma landscape, its history and people. From there, we worked with the team to apply the brand through all aspects of the business from environment and digital to print, building brand equity for years to come.
The Matheson bears the responsibility of being a conduit for the stories of Healdsburg’s people, history, and landscape. It is here to give the makers’ and growers’ a louder voice through the visual grounding of this concept. Like a personal journal, notebook, or napkin sketch, we honor the creative process of each artisan to form a collection of their expressions of joy. The knowledge and inspiration for their craft is celebrated in gestural and abstract ways through this artful take.
The Matheson is a restaurant and a rooftop lounge that welcomes all to the best of Healdsburg agriculture, craft, and community.
The translation of The Matheson brand across the various platforms is where we see the designs come to life. From environmental graphics and print collateral, to digital assets such as the website and social media, the designs continued to reflect its dedication to craftsmanship. With many stories to discover, these platforms are the vehicle that spark natural interest for the brand to maintain constant engagement with their patrons.
