client
Sensei Wellbeing Retreats
ask
Working with renowned experts, Sensei is a five-star luxury wellness resort that focuses on evidence-led approaches to wellbeing that are centred around three practices: move, nourish and rest. Our studio was tasked to design all collateral – from the initial awareness touch point to the post-stay check-in. Part of this ask was an important component, a bespoke parting gift for VIP and loyal guests of Sensei. This gift needed to not only capture the essence of the brand, but also be a reminder of their experience and learnings at Porcupine Creek.
scope
Strategy, concept, gifting & experiential design, collateral, packaging
solution
Guests that stay at Sensei properties tend to be high net-worth, results-driven individuals looking for a relaxing retreat. Keeping in mind this demographic, we understood that they would most likely already have products, gadgets, and apps to help them optimize their busy lifestyles. Our solution instead focused on mindfulness and selfcare, key pillars at the heart of the Sensei philosophy.
It wasn't finances, or necessarily energy that was most important to our target audience. It was time, the most precious resource of all, that set the intention for this gift, as it could be applicable to various facets of their life, regardless of age, gender or background.
In reimagining the on-property collateral for Sensei Porcupine Creek, our approach was guided by the profound essence of the journey. Sensei Porcupine Creek stands as a serene sanctuary for those seeking alignment and connection within their continuous journey of wellbeing.
The Sensei experience embraces the journey versus the destination, encouraging us to simply be present in our authentic selves at this moment on our unique paths. Recognizing our shared humanity, with its blend of imperfections and perfections, Sensei resonates with the diverse perspectives of the guests and their individual interpretations of wellbeing.
This curated collection of collateral evokes a sense of tranquility and serenity, mirroring the intentional transformation of the estate into a retreat. The design intentionally breaks rigidity and perfection, inviting individuals to discover beauty throughout their personal journeys. The visual aesthetic challenges austerity and leans into the organic and minimal, conveying more with less. Incorporating handcrafted production elements such as Japanese stitching, raw edges, and foil stamping, we are reminded that, like these bespoke details, no two objects or individual pathways are identical.
